Is 2024 your year?
In this fast-paced and noisy digital world, celebrating a business anniversary might not seem like a top priority. Nevertheless, taking a moment to acknowledge and commemorate the years of hard work and dedication can be a powerful tool for success. It represents a key opportunity to engage with existing customers and can be incorporated into your marketing strategy for new business.
The longer your business has been operating, the more credibility it has in the eyes of clients, as they are more likely to choose a business with a proven track record.
The ability to adapt is crucial. Your business’s longevity signals not only past adaptability but also a commitment to staying relevant in the future.
By showcasing the number of years your business has been in operation, you’re essentially displaying resilience in the face of industry changes and various other obstacles your business has overcome over the years. Your longevity shows not just endurance but the proficiency to navigate through the highs and lows and emerging stronger each time.
Celebrating your business’s anniversary can be a powerful tool for solidifying long-lasting client relationships. Expressing your gratitude helps to leave a lasting positive impression.
Take the opportunity to showcase your achievements.
Celebrating the 70th Anniversary of the Ascent of Everest
On May 29, 1953, Edmund Hillary and Sherpa Tenzing Norgay achieved a historic milestone by reaching the summit of Mount Everest, becoming the first people to stand atop the world’s highest mountain.
To mark the 70th anniversary of this remarkable achievement, we were appointed to create and deliver a worldwide brand campaign for Everest 70, uniting a global community and highlighting the legacy and charity work that had taken place since 1953.
Events took place across the world during 2023 with 15 events scheduled during the year, culminating in the final celebrations in London at the Royal Geographical Society.
Celebrating 100 years in business
Accountancy group Carpenter Box celebrated their 100th birthday in 2023.
After working closely with the company on a complete rebrand of the business, we were asked to help them with their centenary logo. This was used throughout the year in their marketing communications and gave the opportunity for them to not only share the history and development of the business, but also their amazing charitable contributions.