Client
4D Fit
Project
  • Brand Identity
  • Brand Guidelines
  • Advertising
  • Signage
  • Website Design

Branding four-dimensional health, nutrition, fitness and lifestyle.

4D Fit is a premium personal training facility for individuals and small groups that combines excellent facilities with tailor-made support in a friendly, professional and highly motivating environment.

Personal training is a competitive sector and 4D Fitness needed to stand out from the crowd and attract custom. Using its unique blend of fitness, health, nutrition and lifestyle support as inspiration, a four-dimensional brand was established to reflect not only the offering, but the close working relationship the trainers have with their clients.

The new branding combines aspirational imagery with distinctive, premium graphics and a memorable name. Colours are bright and bold, evoking a fresh, trustworthy and vibrant feel. The same mood has been carried through all branding materials, including a new website.

The new brand and website have helped establish 4D Fit as a premium fitness centre that stands out in a flooded marketplace. Its scope and versatility offer flexibility to grow as the business develops.