- Brand Identity
- Strategy & Planning
- Digital Marketing
- Brand Guidelines
- Print Collateral
- Website Design
How a premium rebranding project for a Surrey Hill vineyard captured the hearts of a nation.
Albury is a small, family-run vineyard, situated on the southern slopes of the North Downs in the beautiful Surrey Hills. The existing brand identity was disjointed and no longer reflected the true quality and attention that went into the company’s premium wine production.
Our brief was to evolve the current brand to greater educate the customer and create a stronger, more emotive identity – with the ultimate objective of increasing direct sales. We created a new brand which has brought out the fine details that represent what is special about them, from the Duke of Northumberland crest that appears in their logo mark, to the leaves from the vines that make up the crown and the bespoke illustration of the Surrey Hills on the label of the rosé wine.
Combined with a carefully evaluated customer journey, this work has resulted in the creation of a new e-commerce website, which mirrors Albury Vineyard’s new look and feel throughout. The website is visually appealing, easy to navigate and performs well on all platforms, as evidenced by a 1,600% increase in online sales since its launch. Our creative work continued across the labelling for individual wines, packaging and marketing materials. We have also introduced the new look and feel to the estate itself, from signage and event branding to vineyard tours and promotional merchandise. Now, every touchpoint at the Albury Vineyard echoes the passion, integrity, quality and mastery that had previously been trapped inside the bottles.
As a result of this complete redress, Albury Vineyard has been clearly established as a premium wine producer, able to take pride in its status and position in the beautiful Surrey Hills.