Brockwell Lido
Brand Identity
Brand Guidelines
Print Design
Website Design

Celebrating the heritage of a landmark building and renewing its local prestige with a new brand identity.

Brockwell Lido had become a dilapidated, forgotten site until Fusion Lifestyle embarked upon a multi-million pound refurbishment of this much-loved landmark.

As the restoration took place, Brockwell Lido needed to be repositioned to loyal users and disengaged locals by evoking memories of its past, celebrating the heritage of this newly restored treasure.

Inspired by the golden age of the British 1930’s and the building’s Art Deco design, the lido’s new identity incorporates everything from interior design and illustration to web design and print materials.