Carpenter Box is an award-winning firm of chartered accountants, tax and business advisers. Independently run for over a century, the company is still growing and evolving to meet current-day demands and plan for future success across the UK, Europe and beyond. Keen to keep its identity fresh and relevant, Carpenter Box approached Detail to help create a branding system that would build on its heritage and reputation for excellent client care, while leaving plenty of room for expansion and growth. The branding work encompassed both the main business and its two specialist services: Carpenter Box Financial Services and StarBox – aimed at influencers, vloggers and new media talent.

We began by inviting all key stakeholders in Carpenter Box and its specialist services to an initial workshop. This was hugely valuable in helping us understand the company’s existing positioning, client base and future growth aspirations. We added to the insights gleaned at this event with additional research into the company’s brand purpose, mission statement and culture. We identified gaps and anomalies and picked out strengths and opportunities to inform our subsequent branding work.

Next, we used the collective branding expertise at Detail Design to develop a visual identity that positioned Carpenter Box as a leading financial services provider with solid heritage and an eye to the future. Key messages were developed under the concepts of accountability, relationship-building, passion and understanding what clients need.

This visual branding was accompanied by powerful, carefully crafted tag lines, all finely tuned to reflect company values and align with its different specialist services and target audiences.

We presented this work to the client as a single, fully-formed concept. Messages were centred around the company’s aspirations to focus on achieving long-term success for its clients, with specialist teams dedicated to delivering first-class service and financial expertise.