Evolving a successful, established UK exhibition to connect to a wider, cross-sector audience through a brand-new identity and engaging marketing materials.

Homes UK is unrivalled in the exhibitions sector as a popular event that showcases the entire ecosystem of home building and maintenance across every type of accommodation in the UK.

We were engaged to create a modern, fresh visual approach that would build on the current brand’s foundations and invite delegates and exhibitors to continue to support the event, well into the future.

Research revealed a need to refine the existing logo, turning it into a three-dimensional design that reflected a more modern, technologically advanced vibe. Our design offered innovation and flair with scope for further growth and flexibility in the future. The team also built a suite of practical, engaging marketing assets, as well as a set of branding guidelines to ensure cohesion going forward.

Now that a new, refined brand is in place, Homes UK continues to thrive in the exhibitions arena, consistently attracting a growing, concentrated audience of senior decision makers across the UK housing and construction sectors.