- Brand Identity
- Strategy & Planning
- Digital Marketing
- Brand Guidelines
- Print Collateral
- Website Design
A professional, effective branding project fit for a new a boutique management consultancy
Hyyve is a brand-new management consultancy, focussed on the SME recruitment sector. The boutique firm supports other consultancies to grow revenues, build teams, increase profitability and, ultimately, maximise shareholder value.
Detail worked closely with the client to define the culture and personality of the business, before developing a brand strategy that would guide and inform its future growth.
We designed a logo, based on the concept of well-ordered, strategic working practices with room for expansion and growth. We looked at two separate concepts: ‘convergence’ and the coming together of individuals for the common good; and ‘divergence’ and the desire to explore different options for the benefit of the wider organisation. This work led to the creation of a suite of supporting brand assets, including imagery, iconography, and presentation materials. We also redesigned Hyyve’s website and internal marketing communications tools.
The outcome was a powerful, cohesive brand with all the digital and marketing assets in place to enable Hyyve to launch with confidence and grow the business, right from the offset.