Client
MEMSET
Project
  • Brand Identity
  • Strategy & Planning
  • Brand Guidelines
  • Print Collateral
  • Advertising
  • Website Design

Evolving a leading cloud hosting provider’s brand to reflect its future aspirations

Over the past fifteen years, Memset has become one of the UK’s leading cloud providers. Despite rapid success and an enviable reputation in the field, the company has steadfastly retained its family business mentality, enabling it to run with efficiency and integrity.

In order to safeguard its future as a cloud partner of choice as much as possible, Memset needed to establish a new brand identify that reflected its knowledge, cutting-edge approach and core working values.

That’s where Detail came in, working closely with the Memset team to create a brand-new visual identity, based around the concepts of security, innovation and trust.

Detail’s experts not only developed a comprehensive brand identify for Memest, but they also created a full suite of associated visual concepts, marketing materials and communications tools. Their work has enabled Memset to grow its customer base and promote its expertise, ethical working practices and passion for cloud-based services.