- Brand Identity
- Strategy & Planning
- Digital Marketing
- Brand Guidelines
- Print Collateral
- Website Design
An elegant brand for Omni, a specialist beauty and aesthetics training provider
Omni Academy of Beauty and Aesthetics in Walton, Surrey, offers specialist training and professional NVQ and VRQ qualifications within the beauty sector. Courses cover such subjects as beauty therapy, massage, aesthetics, nail care and make-up. An enthusiastic, friendly team brings a wealth of industry expertise and experience to the training options on offer.
Detail was appointed to create a new visual identity by refreshing the branding of this successful beauty training company. We took inspiration initially from the word ‘Omni, meaning ‘all’ or ‘everywhere’, to create an identity around an holistic, all-encompassing training experience.
The letter O, drawn as a perfect, ‘well-rounded’ circle, provided the starting point for a new, elegant logo that was combined with an inspirational positioning statement: ‘Foundations to flourish’.
The undoubted finesse of the new brand and calm confidence of the chosen colour palette reflect the professionalism and high standards of the training on offer. The overall effect evokes feelings of self-confidence, self-worth and aspiration in the Academy’s newly-trained clients to inspire them to go on and pursue a successful career in beauty and aesthetics.