Rural Life Living Museum
  • Naming
  • Branding
  • Brand Guidelines
  • Visual Language
  • Signage & Wayfinding
  • Website Design
  • Literature Design
  • Advertising

Renewing the prestige and heritage of a much-loved open-air museum through a comprehensive re-branding campaign.

The Rural Life Living Museum, formerly known as the Rural Life Centre, is an accredited open-air museum and visitor attraction in Tilford, Surrey. It has an extensive collection which preserves objects associated with farming and goods used by local craftsmen, circa 1750-1960. Many aspects of village and rural life are displayed, recalling a way of life once common to the local people. The museum is distributed over ten acres of field, woodland and barns. A programme of events offers the perfect way to experience the museum as volunteers set about bringing the museum alive by educating and entertaining visitors with crafts, demonstrations and hands-on activities.

The museum has ambitious growth targets to double visitor numbers over the next five years. In order to achieve this, the Trustees realised that the overall brand needed to be improved and repositioned, together with their online presence and marketing. Detail was appointed to develop the brand strategy, creative approach and marketing of this much-loved community hub.

Comprehensive research and reflection led to us to proposing a new name to encompass the values of the charity and speak to today’s visitors. We agreed on ‘The Rural Life Living Museum’ to emphasise its community-led, active and, above all, authentic approach.

Working closely with the museum’s own team, we created a brand that was reflective of the heritage, and relevant for today’s audiences. We took inspiration from the exhibits to definite the new identity and created a new visual language for the museum. An accompanying, brand-new website focussed on the customer journey and encouraged visitors to engage with the museum remotely, while branded wayfinding, signage, mapping and visitor experience materials have enhanced visitors experience to the Tilford-based museum.