- Brand Identity
- Strategy & Planning
- Digital Marketing
- Brand Guidelines
- Print Collateral
- Website Design
Elevating a prestigious, national awards brand to engage a wider audience
Celebrating excellence and setting new standards in the housing sector, the prestigious UK Housing Awards showcases the very best work in the industry.
Detail was approached to design a distinctive, prestigious new brand to increase awareness and engagement with a wider audience. We created a clear brand hierarchy from the overarching awards identity to bring all the elements of the wider brand experience together. This enabled us to develop a stronger, more emotive brand narrative for the UK Housing Awards to encourage greater engagement and recognition as a market leader and prestigious, sought-after awards scheme.
Once the brand identity and separate components were agreed, we followed that up with a full set of guidelines to ensure that the new brand will continue to be rolled out consistently through all communications, including the awards scheme website.