Client
UK Housing Awards
Project
  • Brand Identity
  • Strategy & Planning
  • Digital Marketing
  • Illustration
  • Advertising
  • Brand Guidelines
  • Print Collateral
  • Packaging
  • Signage
  • Website Design

Elevating a prestigious, national awards brand to engage a wider audience

Celebrating excellence and setting new standards in the housing sector, the prestigious UKHA showcases the very best work in the industry.

Detail was approached to design a distinctive, prestigious new brand to increase awareness and engagement with a wider audience. We created a clear brand hierarchy from the overarching awards identity to bring all the elements of the wider brand experience together. This enabled us to develop a stronger, more emotive brand narrative to encourage greater engagement and recognition as a market leader and prestigious, sought-after awards scheme.

Once the brand identity and separate components were agreed, we followed that up with a full set of guidelines to ensure that the new brand will continue to be rolled out consistently through all communications, including the awards scheme website.