Strategy & Planning
A ‘cool, calm and collected’ branding project for a new fashion range of moisture-wicking sleep and loungewear.
Zayana is an exciting new brand that designs and manufactures sensual, feminine sleep and loungewear for discerning women who want to remain classy while they relax. While the moisture wicking material keeps you feeling fresh and cool, the glamourous styles lean towards a more elegant time gone by.
Our brief was to produce a branding identify that reflected the balance and harmony that is central to Zayana’s beautiful, flowing designs. We took inspiration from the company name, ‘Zayana’, meaning ‘beautiful and radiant’ We then added the timeless grace of the mandala to represent the balance and the Flower of Life for proportion and harmony.
The entire effect was enhanced by the sophisticated colour palette that we chose, along with sumptuous imagery and a warm, friendly vibe with contemporary finishing details. The clearly defined branding has allowed Zayana to launch its’ products to a wider market with confidence and panache.